|Wednesday, November 22 and Thursday, November 23, 2023*
|10:00 am - 1:00 pm
|6 NE; CC = Membership and Marketing
*Attendees are required to attend both days to receive the requried credits.
Virtual via Zoom.
As a key organizational function, marketing generates revenue and brand profiles for club organizations. In this session, attendees develop the foundational proficiencies required to identify new marketing opportunities, select target markets, and design marketing tactics to satisfy the needs and wants of consumers. Attendees will develop an understanding of marketing and its role in the delivery of services, the value of market research in understanding consumer needs, and the impact that can be made through various marketing strategies.
Key areas of study during these sessions will include:
Shaun Tyler is a professor of marketing at Humber College within the Sport Management Program. As a PGA of Canada Class “A” professional and member of the Club Management Association of Canada, he has had exposure directly involving the marketing needs and efforts within the golf and club management space for over 20 years at both private and public facilities. Shaun’s passion for research and education in hospitality and service focuses on helping students and club staff apply newfound knowledge for immediate integration and benefit to themselves, the organization, and the industry as a whole. With a focus on marketing, this highly interactive course is directed at helping attendees gain meaningful insights and understand the importance of key marketing metrics, terms, and tools to utilize for success. Students will learn how to examine and select appropriate marketing strategies that ultimately lead to improved communication, notoriety, and brand recognition of the club and its offerings to current and potential members. This session will expose attendees to highly relevant, current, and practical marketing tactics specifically tailored for the Canadian club industry.
Click here to register.