The first wave of AI discussions has centred around getting employees comfortable with the technology and deploying customer-facing AI agents — such as chatbots to answer phones or
scrape website content. While useful, these tools often deliver generic or unpredictable results to your most important audience: your members and guests.
The true power move for 2026 is unlocking AI capabilities for Club Managers themselves. This approach frees up your time to do what you do best: leading from the front and elevating the
hospitality experience across your entire property. In this session with Nexopta Golf’s Derek McCurdy, PGA, and Cameron Jacobs, PGA, we’ll explore a “top-down” AI strategy. Club Managers will lead the charge by building secure, tailored solutions — rather than leaving frontline staff to patchwork unsecured public AI tools with
sensitive club data.
We’ll cover consolidating data from siloed systems into a personalized “Command Centre,” distilling meeting notes and internal communications, optimizing inboxes and calendars, protecting member and club private information, and building an evolving AI Knowledge Base. This creates an enduring operational legacy that supports your team as people move in and out of roles.
AI isn’t coming — it’s already here. What is your club’s AI strategy?
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| Derek McCurdy, PGA | Cameron Jacobs, PGA |
This session is complimentary to current and future CMAC members.
This event will take place virtually on Zoom. A link to the meeting will be sent to registrants closer to the date of the event.
For attendees that will be in the Ottawa area, there is an opportunity to attend in person at the Gatineau Golf & Country Club. For more information contact Lewis Lehman (Dg@gatineaugolf.com).
