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PRODID:ADNA Events System
X-WR-TIMEZONE:America/Toronto
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TZID:America/Toronto
X-LIC-LOCATION:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0400
DTSTART:19810329T020000
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BEGIN:VEVENT
UID:6a07b77570336
DTSTART;TZID=America/Toronto:20260622T120000
SEQUENCE:0
TRANSP:OPAQUE
DTEND;TZID=America/Toronto:20260622T150000
URL:https://thecmac.ca/certification/calendar-of-events.html/event-info/det
 ails/id/2270
SUMMARY:CMI Workshop - Bringing Your Club Brand to Life: Values\, Communica
 tion\, and Member Engagement
CLASS:PUBLIC
DESCRIPTION:Join us for a two-day virtual CMI Workshop led by Dr. AnneMarie
  Dorland\, Ph.D\,  to learn how to strengthen your club’s brand through 
 exceptional member experiences\, effective communication\, and modern digi
 tal engagement strategies. \n\n\nhttps://thecmac.ca/certification/calendar
 -of-events.html/event-info/details/id/2270
X-ALT-DESC;FMTTYPE=text/html:<p>A strong club brand is built through every 
 member interaction. This interactive workshop is designed for club profess
 ionals looking to strengthen how their club communicates\, engages\, and d
 elivers on its brand promise across all touchpoints.</p>\n\n<p>Participant
 s will explore how to clearly define their club&rsquo\;s core brand values
  and translate them into meaningful member experiences through staff commu
 nication\, digital channels\, and day-to-day operations. The session will 
 also examine current best practices in social media and digital marketing\
 , helping clubs enhance engagement\, expand visibility\, and maintain bran
 d consistency in increasingly public digital spaces.</p>\n\n<p>Attendees w
 ill leave with practical strategies\, actionable tools\, and fresh ideas t
 o elevate member experience and position their members as authentic ambass
 adors for the club brand.</p>\n\n<p><strong>Registration Rates:</strong><b
 r />\nCMAC Member Registration Rate (Regular): $495.00 + tax<br />\nNon-Me
 mber Registration Rate (Regular): $595.00 + tax</p>\n\n<p><strong><a href=
 \"https://thecmac.ca/certification/2026-cmi-workshop---bringing-your-club-
 brand-to-life-values-communication-and-member-engagement.html\">More infor
 mation</a></strong>.</p>\n
DTSTAMP:20260515T201653Z
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